Why Social Media Matters for School Enrolments in 2025

In 2025, social media is more than just a communication tool for schools. It is a powerful enrolment driver. You need to learn why it matters now more than ever.

Your School's First Impression is No Longer Made at the Front Office

In 2025, most families will interact with your school online before they ever walk through the gates. And more often than not, the very first place they look is social media.

Whether they search your school name on Facebook or scroll through your Instagram account, what they find shapes how they feel about you. It builds trust, tells a story, and plays a direct role in their decision to enquire or enrol.

That is why having an active and well-managed social media presence is no longer optional — it is a strategic necessity.

Social Media is a Key Touchpoint on the Enrolment Journey

When families are deciding where to send their children, they are looking for more than test scores and facilities. They want to see:

• What your school community looks and feels like

• How teachers interact with students

• What kinds of events and programs you run

• How aligned your values are with their own

Social media allows you to show this in real time, in a way that feels natural and accessible. Every post becomes an invitation for prospective families to imagine themselves as part of your school.

What Schools Get Wrong About Social Media

Many schools treat social media like a noticeboard — used only for last-minute announcements, schedule changes, or reminders. While that information has a place, it does little to inspire or attract new families.

The real value of social media comes from consistent, engaging content that reflects your school’s personality, values, and everyday culture.

Common mistakes include:

• Inconsistent posting

• Poor photo or video quality

• Generic messaging that could apply to any school

• No clear enrolment calls to action

If families land on your page and see only outdated posts or unclear messaging, it may send the wrong signal.

The Link Between Social Media and Enrolment Growth

Social media builds familiarity, which leads to trust, which leads to action.

Schools that post regularly with intentional content see:

• Higher traffic to their websites

• More enquiries through Facebook and Instagram direct messages

• Increased attendance at open days

• Stronger brand recognition within the local community

A well-planned enrolment marketing campaign will often begin with social media awareness before leading families to a landing page, open day booking, or contact form.

What to Post: The Content That Converts

If you are not sure where to start, here are some of the most effective types of school content on social media:

• Student achievements

  Celebrate academic, sporting or creative wins

  
  

• Behind-the-scenes

  Let families see what a day in the life at your school looks like

  
  

• Staff highlights

  Show the human side of your teaching team

  
  

• Event coverage

  Share moments from assemblies, performances, sports days and more

  
  

• Values in action

  Show how your school’s mission is lived out daily

  
  

• Direct enrolment prompts

  “Prep 2026 enrolments now open — enquire today”

  
  

This type of content not only builds community among current families but also provides a strong reason for new ones to choose your school.

You Do Not Have to Do It All Yourself

We get it. Most school staff already wear multiple hats. Social media often falls to the bottom of the to-do list or is managed by someone with limited time or resources.

That is where we come in.

At Brisbane School Marketing, we manage content creation, scheduling, and strategy for you. We help schools across Queensland grow their online presence, attract aligned families, and convert followers into future students — without adding more work to your team.

Final Thoughts

Social media is no longer just a tool for connection — it is a critical part of your enrolment strategy.

In 2025 and beyond, the schools that win attention online will be the ones that grow in real life.

Brisbane School Marketing specialises in full-service social media and enrolment marketing for Queensland schools. We create content that reflects your values, engages your community, and drives real results.

Let’s make your school the one families are proud to follow — and excited to join.